Today marks the official launch of the MONOPOLY: Queenstown Edition, a special tribute to one of New Zealand’s most beloved and picturesque destinations.  Created in collaboration with Hasbro, Winning Moves and Queenstown Business Chamber of Commerce, MONOPOLY: Queenstown Edition offers fans a unique and fun way to experience the beauty and adventure of Queenstown from the comfort of their homes, launching just in time for the holiday gifting season.

 

A new spin on an iconic classic

In the new MONOPOLY: Queenstown Edition, players can buy, sell, and trade some of Queenstown’s most famous landmarks and attractions, such as the world-renowned Skyline Gondola, stunning Walter Peak and Shotover Jet.  Instead of traditional MONOPOLY properties, the game features iconic locations and experiences unique to Queenstown.

 

The familiar gameplay remains intact, with a special Queenstown twist: instead of the classic tokens, players can move around the board with custom Queenstown tokens, representing the best experiences, like a gondola, jet boat, or skier.

 

“We’re so excited to introduce the MONOPOLY: Queenstown Edition, which combines Queenstown iconic businesses and attractions with the beloved classic game that has entertained millions worldwide for decades,” said Sharon Fifield, Queenstown Business Chamber CEO “This is a celebration of everything that makes Queenstown special – from its outdoor adventures to its stunning landscapes and vibrant culture.”

 

“Our members have jumped at the chance to get involved with the very first Queenstown edition and ‘on the board’. We’re very pleased at how this has been received and the excitement that has been building around today’s launch. This is a great opportunity to purchase a slice of Queenstown and you’ll be supporting a strong Chamber at the same time. It’s a win/win for our customers and the business community.”

 

“It’s been a pleasure working with the Queenstown Business Chamber to create this special board,” said Charlotte Waalkens, Head of Global Licensing & Commercial Head of Australia at Winning Moves. “As a New Zealander myself, Queenstown holds such a special place in my heart for me with years of beautiful family memories created there. I hope this edition helps create family memories amongst Queenstown locals and fans alike for years to come.”

 

A Perfect Gift for the Holidays

The MONOPOLY: Queenstown Edition retails for $69.95 and is now available:

• Online at www.queenstownchamber.org.nz
• In-store at a special pop-up store in Eatspace, O’Connells Mall from Tuesday 3^rd December &
• KMART Stores in: Queenstown, Riccarton Christchurch, Papanui, Dunedin & Invercargill www.kmart.co.nz instore & online from Tuesday December 3rd

 

Only while stocks last.

 

Mr. Monopoly will also return for another visit to Queenstown (he loved his last visit so much) today, Tuesday 3^rd December from 11am at the MONOPOLY: Queenstown Edition pop-up store.